Work sequence
Set the scope according to the question.
Select the time period and course or category to analyze. Use the same range and scope when comparing customer groups. so that the numbers have the same meaning
Read R, F and M correctly.
R is the number of days from the last qualifying purchase, F is the number of bills purchased during the selected period, and M is the net purchased course value. Split payments or purchasing multiple units in one bill does not increase F multiple times.
Check the names before following.
Review group information and open the selected patient's file. Before having the responsible person determine the contact method This report is based on purchasing behavior and does not send automated campaigns.
Things that should be checked before continuing work.
Scope of purchase and meaning of R, F, M used for analysis. List of customers who have been checked and follow-up work that the team must continue to handle.
Scope of the sample
RFM refers to purchasing a course. Not the frequency of service Contacting and sending messages is a task that the team must continue to handle. The example uses hypothetical data.
Frequently asked questions
Frequency counted from receiving service or not?
Counting from the number of bills that have purchased courses according to the selected area. Purchasing multiple units or splitting payments on the same bill does not increase the bill amount.
Does the system send campaigns immediately to the selected group?
This page helps analyze and select items for review. For contacting or sending messages, the actual channel, permissions, and settings must be checked separately.